Pet Age Magazine Pegs David Frei for Cover of November Issue

David Frei


GREENSBORO, NC (October 26, 2022) — Pet Age magazine, the prominent pet industry trade journal, will feature The National Dog Show expert analyst David Frei on the cover of its upcoming November/December issue.

American Kennel Club (AKC)-licensed judge and former longtime host of the Westminster Kennel Club Dog Show on USA Network, David Frei is one of the most credible voices in dogdom. The former breeder/handler/owner has a bylined article in the issue about the phenomenon of the “Pandemic Puppy” and the pet industry’s emergence from two years of social isolation for humans and dogs.

A longtime member of the Kennel Club of Philadelphia (KCP), he was named Chief Marketing and Communications Officer for the International Kennel Club of Chicago in May. He is also the founder of Angel on a Leash, the well-known therapy dog organization. He has written two books on the topic of his own therapy dogs and claimed two Dog Writers Association of America (DWAA) awards. The 27-year face and voice of the Westminster Kennel Club, New York Magazine once called him “probably the most famous human in the world of canines.

He and his broadcast partner, John O’Hurley, will co-host The National Dog Show Presented by Purina on Thanksgiving Day, bringing America’s most popular dog show to a total audience of more than 20 million people.

The National Dog Show Presented by Purina has become a Thanksgiving tradition that’s beloved by pet parents across the globe,” said Glenn A. Polyn, editor-in-chief and associate publisher of Pet Age. “Pets and the National Dog Show are a major part of my life, so I take great pride in having David Frei, an expert dog show commentator who also is a well-respected figure in the companion animal community, contribute his article on pandemic puppies and his own experience adding True Dat to his family.

The Pet Age issue will be available digitally before the annual Kennel Club of Philadelphia weekend November 19-20 at the Greater Philadelphia Expo Center at Oaks, PA. NBC will tape the Saturday show and air the two-hour special Thanksgiving Day from noon to 2 pm in all time zones.

In the wake of the global pandemic, The National Dog Show will be the only “benched” show in America this year. A “benched” show requires dogs and handlers to situate in designated locations throughout the day so the public can meet them and learn about the breeds.

In line with the non-profit KCP’s educational mission, admission is just $16 for adults, $7 for children 4-11 and free for children 3 and under. Tickets and more information can be found at

  • A twenty five-year professional in Public Relations and Marketing Communications, Steve Griffith has worked at the highest levels in the New York City agency world and at NBC Sports, Madison Square Garden, The Festival Group, Main Events, and the Worldwide Senior Tennis Circuit. He is an elite talent who specializes in the application of state-of-the-art tactics to reach the desired result. He works with some of the biggest names in sports and entertainment on a year-round basis as the lead PR executive for the American Century Championship celebrity golf tournament in Lake Tahoe (televised by NBC Sports each July) and for the Diamond Resorts Invitational PGA TOUR Champions pro/LPGA/celebrity competition (televised by Golf Channel each January). The list of major personalities he interacts with regularly includes Charles Barkley, Justin Verlander, Emmitt Smith, Ray Allen, Aaron Rodgers, Josh Donaldson, Jason Kidd, John Smoltz, John Elway, Mark Rypien, Joe Theismann, John Daly, Brittany Lincicome, Pat Day and Steve Cauthen. He is the public relations force behind The National Dog Show Presented by Purina, the NBC Thanksgiving Day special that produced the highest Nielsen TV rating in its 15-year history in 2016, bucking a decades-long trend of diminished viewership levels for all programming. He served as co-general manager of Taylor Strategy’s Pyramid Public Relations, helping to grow the business into a $3 million agency in less than two years. At NBC, he promoted all major events in the Sports Division, including the Super Bowl, the World Series, Wimbledon, the Rose Bowl, the Fiesta Bowl and the Big East college basketball tournament. At Madison Square Garden, Griffith was the only director who served on both the Public Relations and Marketing committees for company-wide initiatives. His day-to-day responsibilities included duties specific to Madison Square Garden Network and Boxing, both of which thrived during his tenure. Griffith’s past and current client list also includes QuintEvents and its partnerships with the Kentucky Derby, Formula 1, NBA All-Star Game and the Pro Football Hall of Fame; NFL Players Golf Club, Purina Incredible Dog Challenge, Kennel Club of Philadelphia, Marucci Sports and Kevin Sullivan Communications.

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