I would like to highlight all the positive work the AKC Communications team does to feature the AKC and our affiliates in the media. Each year we track thousands of clips that cover our biggest events and developments. Below is the 2024 year-end media coverage analysis. Total media placements (print, broadcast, and Internet) qualitatively evaluated in 2024:
Q1- 11,263
Q2- 6,502
Q3- 6,302
Q4- 10,756
Total number of clips evaluated for 2024 was 34,823 (+23% from 28,231 in 2023). As we start the new year, it is a good time to reiterate the Commercial Filming at Events Contractual Policy for clubs. This policy protects both your club and the AKC. All rights to the commercial filming, electronic transmission, broadcast, distribution of images, and exploitation of all events held under AKC rules are owned by AKC (“commercial filming and/or electronic transmission”). AKC has the unlimited, irrevocable access, right, and authority to film, record, photograph, videotape, livestream, and/or broadcast at all events and each of them. Any club that contemplates commercial filming and/or electronic transmission of its event must contact AKC Productions and cooperate with AKC sufficiently in advance of the proposed agreement negotiations and must include AKC in the negotiation of and as a party to the contract for commercial filming and/or electronic transmission. The club has the right to seek its own professional representation of the club’s interests, at its discretion and expense. When a club makes application to AKC for permission to hold its event, it must include in that application a declaration as to whether its event will or will not be commercially filmed and/or electronically transmitted.
Please refer to this link to read more about the Commercial Filming at Events Contractual Policy. The AKC is incredibly proud of the work our sports and events do to highlight the talent and dedication of these canines and their handlers. Getting involved in dog sports is one of the best ways to deeply bond with your dog and it is great exercise. Almost all AKC Sports welcome every dog, including mixed breeds. I would like to highlight the 2024 statistics for Events and Entries for several of our sports. We are proud to share that there was a notable increase in the total number of events and entries in 2024, with a total of 37,008 increase in entries totaling 3,718,923 and a 2,727 increase in number of events totally 29,425 from 2023. We are excited to see what developments sports and events make in 2025. However, it must be noted that the Sports and Events department does not break even. In fact, there is a multimillion-dollar loss in managing the many staff functions of this mission-driven department. This includes the approval of dates and territories, processing of panels, field staffs, and the recording of results for each event.
