George Sofronidis, Author at Showsight Magazine

George Sofronidis

George Sofronidis is the Co-Founder of Orivet Genetic Pet Care, a leading genetic testing organization based in Australia. “Genetic George,” the Petentrepreneur, who has recently taken over the role as CEO in North America, focuses on creating innovations for breeders, veterinarians, and pet owners—all while enthusiastically educating on all the benefits of DNA testing, particularly the insight it brings to all animal enthusiasts.

George Sofronidis accompanied by Charlie, the Boston Terrier, and Mary, the Brussels Griffon.

Phenotypic Testing: A Growing Trend in Dog Breeding

See how phenotypic testing in dog breeding is revolutionizing the field by revealing genetic insights into traits like color & furnishings.

August 16, 2024